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The IncuCyte® ZOOM System enables observation and quantification of cell behavior over time by automatically gathering and analyzing images around the clock within a standard incubator. Whether it be for simple cell proliferation assays or more advanced stem cell differentiation biology, our live-cell, non-perturbing imaging approach yields kinetic data and insight far beyond that achievable with conventional end-point or non-image based approaches. Combine IncuCyte® ZOOM with our live cell imaging assay reagents and protocols for integrated, turnkey solutions to advanced live-cell based assays.